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A new brand launching a new-to-market product. A blank slate quickly filling with competition. Element Kratom is a standout brand in the early popularity of kratom in the American market. A rapid release of the “First Generation” of Element Kratom packaging was extremely well received. After two years a rebrand was planned to refresh the brand and reconnect with an already evolved market. I strategized with the brand owner to develop both the first launch and the newly-informed refresh. Both packaging lines remain so popular – we built this brand loyalty! – that they are both still available.

Over 150 individual SKUs of metallic pouches, windowed pouches, pop-tops, dropper bottles, shots, drinks, and more comprise the Element Kratom brand and its numerous product lines. Evolving legal requirements ensured we have ample opportunity to update packaging to maintain compliant.

Forward thinking growth-minded scalability that I implemented has made rolling out new “flavors” or strains across new SKUs is easy. Updating legal verbiage to maintain compliant is a crucially important measure but it does not have to be a “stop the presses” event. We plan for the future, we anticipate your growth, and we build into our packaging designs and files efficiencies to make managing dozens of SKUs a matter-of-course task, not a cause for chaos.

We’ve got you covered - with expertly designed labeling, exceptional messaging and audience communication, compliant legal requirements, and high quality packaging.